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Nathan Hull, Chief Business Development Officer, Mofibo, DK

As Chief Business Development Officer at Mofibo, Europe’s success story in the world of eBook subscription models, Nathan’s role is to identify the markets in which Mofibo will roll out as well as establishing relationships with media, telco and hardware partners, and negotiating terms with publishers and authors. Previously, Nathan was notably Penguin Random House’s Digital Product Director, with strategic responsibility for its blossoming digital portfolio and a strong focus on product innovation. He sought out and brokered partnerships to bring the best of current and future technologies to projects, and implemented product development across all digital channels and in multiple markets. This range includes multiple app platforms and new eBook and web technologies, culminating most recently in the global Stephen Fry: YourFry initiative to explore storytelling globally with tech hubs, innovation labs and universities. Prior to publishing, Nathan managed international bands and was also Universal Music’s senior digital marketing manager executing the original deals and partnerships with the likes of Spotify, PlayStation, Nokia, eBay and Sky.

On How Subscription (Flat Rate) Model Can Change the Entire Value Chain

A presentation by Nathan Hull