from editorial to market

Publishers' Forum

How to Reconstruct Publishing:

Competing Visions, Channels and Audiences.

Editorial

24. April 2015 by Stefan Kaufer | 0 comments

How to Reconstruct Publishing / Das Verlagsgeschäft neu ausrichten

Welcome to this year’s conference: / Willkommen zum diesjährigen Forum:

Download: Agenda / Programm [PDF file] (inlcudes info on workshop rooms / mit Lageplan)

Download: Conference Companion / Konferenzbegleiter [EPUB file / PDF file]

Information on speakers and moderators / Informationen zu den Referenten und Moderatoren

Where? When? Contact? etc. / Wo? Wann? Kontakt? etc.

Competing Visions, Channels and Audiences: main themes of 2015 [Read more ...]

Konkurrierende Visionen, Kanäle und Zielgruppen: Leitthemen für 2015 [Mehr lesen ...]

 

Blog

24. April 2015 by Stefan Kaufer | 0 comments

“The most senior in continental Europe”: renowned journalist Porter Anderson on the Publishers Forum 2015

“There are, it turns out, myriad ways to structure and calibrate the discussions and debates and conversations that go into a good publishing conference. This year, one of the most interesting contextualizations awaits us in Berlin.”

Read the article on this year’s conference by Porter Anderson

22. April 2015 by Stefan Kaufer | 0 comments

buchreport-Artikel: Standortbestimmung und Neuausrichtung

“Wie weit die Flexibilität, die Digitalisierung und die Neuerfindung der Branche gediehen sind, thematisieren aktuell ein buchreport.spezial (ET: 25. April) und die Klopotek-Tagung Publishers’ Forum in Berlin (27./28. April). Es geht um eine Standortbestimmung und ‘Das Verlagsgeschäft neu ausrichten’, wie das Motto des Publishers’ Forum lautet.”

Lesen Sie den Artikel

16. April 2015 by Stefan Kaufer | 0 comments

“Neuerfindung der Mittler zwischen Autor und Leser”: Artikel von Rüdiger Wischenbart

“Drei Komma ein paar Prozent E-Books verschleiern, wie radikal vor unseren Augen, nicht zukünftig, sondern hier und jetzt, das Verlagsgeschäft umgebaut und neu errichtet wird.”

Lesen Sie den Buchreport-Blog-Artikel von Rüdiger Wischenbart, Direktor Publishers’ Forum, zu zentralen Themen der diesjährigen Konferenz

16. March 2015 by Stefan Kaufer | Comments Off

Strategie & Geld beim Forum 2015: Studie wird vorgestellt

“Mergers & Acquisitions sind ein Indiz für strategische Richtungsentscheidungen. M&A-Berater und Studienautor Axel Bartholomäus bereitet derzeit eine kritische Analyse von Fallbeispielen vor, die er beim Publishers’ Forum 2015 (27./28. April) in Berlin vorstellen wird.”

Lesen Sie den in buchreport veröffentlichten Artikel (Der buchreport ist Medienpartner des Publishers’ Forum 2015.)

13. March 2015 by Stefan Kaufer | Comments Off

Three reasons (of many) the Publishers’ Forum is relevant to you

Reason 1: financing – what options are available to independent publishers?

Reason 2: e-books for people who simply cannot buy traditional books

Reason 3: how investing in IT helps learning more about the user

Find out about this in more detail …

Continue Reading →

13. March 2015 by Stefan Kaufer | Comments Off

Drei beispielhafte Gründe, warum Sie zum Forum kommen sollten

Beispiel 1: Das liebe Geld – welche Optionen haben Unabhängige?

Beispiel 2: eBooks für Menschen ohne Zugang zu Büchern

Beispiel 3: Wie Investitionen in IT sich rechnen, weil sie Sie näher an den Endkunden bringen

Lesen Sie, was damit genauer gemeint ist …

Continue Reading →

10. March 2015 by Stefan Kaufer | Comments Off

Join the Forum groups on LinkedIn and/or Xing

LinkedIn

Xing

 

9. March 2015 by Stefan Kaufer | Comments Off

“And then …it all changed again!”

Publishing and the media will be at the very centre of the Internet of Things …

Find out what David Worlock’s presentation at this year’s Forum will be about.

9. March 2015 by Stefan Kaufer | Comments Off

Publishers’ Forum “Reconstructing Publishing”

Logo-2012“For reasons both challenging and exciting, the digital transformation of the book industry has closed the spaces separating competitors and colleagues across the spectrum of media. Indeed, the annual Publishers’ Forum bears a name that somewhat obscures its ambitions. Attendees traveling to Berlin on April 27 and 28 will hail from dozens of publishing houses across Europe and the world, but also from the worlds of video games, film and television, and even comics. [...]”

Read the full article published in the Beyond the Book podcast series, published at the Copyright Clearance Center website

24. February 2015 by Stefan Kaufer | Comments Off

Details about the theme “Know your customer …”

Content is increasingly tailor-made and fitted to individual customers or ever more precisely defined audiences, who then consume this content with increasing frequency on mobile devices. These are the digital headlines for 2015.

But what does this mean for the book industry, where big data rapidly dissolves into small, fragmented information landscapes, where customer segments are not counted in millions, where booksellers are still an important intermediary, and where processes are often overwhelmed by the new challenges?

The Publishers’ Forum 2015 builds bridges between the strategic outlook and practical applications in publishing organizations.

Continue Reading →