from editorial to market

Publishers' Forum

How to Reconstruct Publishing:

Competing Visions, Channels and Audiences.


24. April 2015 by Stefan Kaufer | Comments Off

How to Reconstruct Publishing / Das Verlagsgeschäft neu ausrichten

Thanks for attending this year’s conference …

The Forum in the media / Artikel zum Forum: Press 2015

Videos of presentations being held: Videos 2015

PDFs of presentations: Presentations 2015

Download: Agenda / Programm [PDF file]

Download: Conference Companion / Konferenzbegleiter [EPUB file / PDF file]

Information on speakers and moderators / Informationen zu den Referenten und Moderatoren

Competing Visions, Channels and Audiences: main themes of 2015 [Read more ...]

Konkurrierende Visionen, Kanäle und Zielgruppen: Leitthemen für 2015 [Mehr lesen ...]

… and save the date: looking forward to seeing you in 2016, from 28-29 April (Thu-Fri).


Bilder: © Adam Janisch


26. May 2015 by Stefan Kaufer | Comments Off

“Ich kenne das Forum seit mehr als 10 Jahren [...]” – Artikel von Michael Mittelhaus

“Ich kenne das Forum seit mehr als 10 Jahren, einerseits weil ich dort des öfteren als Referent geladen war, andererseits weil es immer gut ist, einen Blick über den Zaun zu werfen und zu schauen, was einen wichtigen Kundenkreis von uns beschäftigt. [...] Mehr zu diesem Forum demnächst in der Newsbox, es war in diesem Jahr unter der geglückten Transition der Leitung vom verdienstvollen „Forumsvater“ Helmut von Berg zu Dr. Rüdiger Wischenbart ein Highlight der Fachkongreßlandschaft.”

Lesen Sie den Artikel von Michael Mittelhaus, Pre-Press Consultant

26. May 2015 by Stefan Kaufer | Comments Off

“‘Publishing Goes Pop’: Can Reading Find True Fandom At BookCon?”

“Having drawn 10,000 visitors on Saturday in 2014, there’s a pre-event sellout anticipated of 20,000 total tickets for the two-day BookCon this year. And the fact that something called ‘BookCon’ might be that popular to so many people is part of what prompted publishing analyst Rüdiger Wischenbart to create a key session at Klopotek AG’s Publishers’ Forum in Berlin in late April called ‘Publishing Goes Pop.'”

Read the article written by Porter Anderson

18. May 2015 by Stefan Kaufer | Comments Off

“Book Marketing Today: It’s Not B2B or B2C, But E2E”

“Speaking at Klopotek’s Publishers Forum, Lance Fensterman, Global Senior Vice President of ReedPop — the organization that produces BookCon, New York ComicCon, and many events around the world — says the publishing world needs to not think B2B or B2C, but E2E.”

Read the article published at 

7. May 2015 by Stefan Kaufer | Comments Off

“Perspectives On The Road Ahead For Publishers (And Publishing)”

“The 2015 Publishers’ Forum featured four conference themes – strategy and goals, the role of information technology, customer focus and new business models. Closing the conference, I moderated a panel that considered those themes from the standpoints of a publishing startup, a digital-only imprint and a publishing innovation lab. Titled ‘Outlook: Perspectives On The Road Ahead’, the panel explored what works, and what doesn’t work, for those laboring at the leading edges of our industry. To frame the discussion, I provided a brief overview that returned to my persistent call for a shift in our approach to creating, managing and distributing content. [...]”

Read the full article by Brian O’Leary, Principal, Magellan Media Consulting Partners

5. May 2015 by Stefan Kaufer | Comments Off

“Celebrating its 12th year and consistently performing as the focus for publishing discussion in central Europe”: David Worlock on the Forum

“It was almost May. The asparagus is just arriving and the rhubarb at its best. This can only be the backdrop for the annual Publishers Forum in Berlin, now celebrating its 12th year and consistently performing as the focus for publishing discussion in central Europe, and celebrating the global view Europeans now take of publishing in all its forms and marketplaces. This show is put on by Klopotek for the industry it serves, which is a service that its industry should appreciate. With some 260 delegates from Germany and central Europe, that appreciation certainly seems to be in place.”

Read the article by David Worlock

30. April 2015 by Stefan Kaufer | Comments Off

“A tiny bit uncertain” – The Bookseller (Futurebook)

“Reporting on Publishers’ Forum, the Klopotek produced digital conference which opened in Berlin, Tuesday (27th April), my colleague Porter Anderson quotes Dr Rolf Grisebach, chief executive of art book publisher Thames and Hudson, raising similar questions: ‘It looks like publishers don’t like change so much. Maybe that’s why we love so much what we do that it is hard to change.'”

Read the article written by Philip Jones, Editor of The Bookseller

30. April 2015 by Stefan Kaufer | Comments Off

“Publishers‘ Forum 2015 im Zeichen der Rekonstruktion”: Artikel auf pubiz

Publishers’ Forum: gut in Form
Das Publishers‘ Forum hält sich gut. Teilnehmerzahl und Bühne des Geschehens sind dieselben wie 2014, viele Gesichter waren vom Vorjahr bekannt. Und wie im letzten Jahr hungert die Verlagsbranche nach Erfolgsgeschichten, nach Best Practice-Beispielen, nach Blaupausen.”

Lesen Sie den Artikel auf pubiz

29. April 2015 by Stefan Kaufer | Comments Off

“Tolino: Viele Fremd- und Mobile-Leser”

“Auf der Fachkonferenz Publishers’ Forum in Berlin referierte Tolino-Media-Geschäftsführer Christian Schniedermann am heutigen Dienstag über die bisherigen Erfolge der Tolino-Allianz.”

Lesen Sie den Artikel auf

29. April 2015 by Stefan Kaufer | Comments Off über Tag 2 des Forums

“Das Verhältnis zwischen Autor und Verleger”: Lesen Sie die Berichterstattung von über Tag 2 des Forums.

28. April 2015 by Stefan Kaufer | Comments Off

Closing remarks from Rüdiger Wischenbart

Rüdiger Wischenbart, Director of the Forum, said that one thing he liked very much about this year’s conference was questioning well-established “wisdoms” and the word “storytelling” being part of many sessions dealing with topics very different from each other. He also stressed that some participants said that what you can do with data now is “great” and even “fun”. He said his wish for next year was more women and young people attending, plus all participants of this year to come back.

Looking forward to seeing you in 2016, from 28-29 April, Thursday-Friday.