Annette Beetz holds a Master’s Degree in American Studies and German Literature from the Johann Wolfgang Goethe University in Frankfurt/Main, Germany. The first six years of her publishing career, she spent in Marketing and Sales at Yale University Press, New Haven, USA. Upon her return to Germany, she worked as Key Account Manager at “Dumont Buchverlag” in Cologne, followed by fourteen years in domestic and international Sales and Marketing at Germany’s leading non-fiction publisher, Graefe und Unzer Verlag in Munich. From 2012 until 2015, she held the position of Managing Director of Marketing and Sales at Rowohlt Verlag GmbH, Reinbek. As of September 2015, she returned to Munich as Managing Director of Marketing and Sales at Verlagsgruppe Random House in Munich, Germany. Annette Beetz is happy to embrace the potentials of the digital transformation for publishers, retailers, and consumers alike and to see publishing go through exciting, if stormy times.