Videos of the Forum 2015 are in chronological order.
Day 1 | Tag 1 — 27 April 2015
Opening Remarks
Dr. Rüdiger Wischenbart | Klaus-Peter Stegen, The Publishers‘ Forum, AT, GER
Collaboration: New Ways of Working Together Require New Workflows. An Author‘s Experience
Kathrin Passig, Author, GER
Keynote: Vision vs. Pragmatism. Strategies across Markets and Media of a Leading European Publishing Group
Jacob Dalborg, Bonnier Books, SE
Podiumsdebatte: Investmentstrategien in Verlagen – Modelle
Keynote:
Edel: Vom Musikvertrieb zum crossmedialen börsennotierten Medienhaus. Eine aktuelle Zwischenbilanz
Timo Steinberg, Edel, D
Impulsreferat:
Verlagszielsetzungen und ihre Auswirkungen auf die Finanzstrategien von (unabhängigen) Verlagen
Aljoscha Walser, Narses, D
Birte Hackenjos, Haufe Gruppe, D | Dr. Joerg Pfuhl, Stiftung Lesen, D
Mod.: Dr. Rüdiger Wischenbart, The Publishers’ Forum, A
Panel Debate: How Digital and the Perspective on Readers and Consumers Is Changing the Book Business
Keynote:
Putting Content and Context into Action
Matt Turner, MarkLogic, USA
Introduction:
On Changing Reader Behavior in Subscription Platforms
Constance Landsberg, Skoobe, GER
Marcello Vena, AllBrain, I | Jim Hydock, Outsell, USA
Mod.: Simon Littlewood, The International Publishers Association, UK
Alles unter einem Dach: das Beispiel der Holtzbrinck Publishing Group
Volker Smid, Holtzbrinck, D
Größere Umsätze durch IT-Integration mit intelligenter Produktion
Dr. Rüdiger Schmidt, Bosch-Druck, D
Wenn alle Verlage zu Technologie-Startups werden
Ralf Biesemeier, readbox, D
Panel Debate: Publishing Goes Pop
Introduction:
Fostering Fandom, Not Just Readers – How Passion and Community Can Drive Sales
Lance Fensterman, ReedPOP, USA
Nathan Hull, Mofibo, DK | Michael Bhaskar, Canelo, UK | Andreas Gall, Red Bull Media House, AT
Mod.: Porter Anderson, Journalist, USA
Fireplace Talk - A Global Library to Local Readers
Colin McElwee, Worldreader, UK
Mod.: Dr. Rüdiger Wischenbart, The Publishers’ Forum, AT
Day 2 | Tag 2 — 28 April 2015
Welcome & International Outlook
Dr. Rüdiger Wischenbart, The Publishers‘ Forum, AT
Keynote: The Internet of Things, and Why It Matters to Books and Publishing
David Worlock, Outsell, UK
Keynote: The Road to Digital Transformation
Steve Odart, Ixxus, UK
Autor und Verleger – Wie eine alte Arbeitsbeziehung erneuert werden muss
Impulsreferat:
Holger Ehling, Ehling Media, D (Mod.)
Karin Graf, Graf&Graf Agency, D | Jo Lendle, Hanser, D | Kathrin Passig, Autorin, D | Wolfgang Ferchl, Knaus, D
Panel Debate: Opportunities & Risks – Leveraging the Content Treasure Vault: New Strategies, Tools and Channels
Introduction:
On Books as a Service to Readers
Fionnuala Duggan, Yale University Press / Impresario Media, UK
Rights & Licensing Management: Meeting the Challenge
Michael Healy, Copyright Clearance Center, USA
On How Subscription (Flat Rate) Models Can Change the Entire Value Chain
Nathan Hull, Mofibo, DK
Christian Schniedermann, Tolino, GER
Mod.: Ed Nawotka, Publishing Perspectives, USA
Outlook: Perspectives on the Road Ahead
Brian O’Leary, Magellan Media Consulting Partners, USA | Zoë Beck, Culturbooks, GER | Benjamin Wüstenhagen, K.lab, GER | Jörg Rheinboldt, Axel Springer Plug & Play Accelerator, GER
Closing Remarks
Dr. Rüdiger Wischenbart, The Publishers’ Forum GmbH, AT | David Hetherington, Klopotek North America, USA | Dr Joerg Pfuhl, Consultant, GER