Felim McGrath is Senior Trends Manager at GlobalWebIndex, an audience profiling company that runs the world’s largest ongoing study on the digital consumer in order to quantify the perceptions and behaviors of every connected consumer in the world.
He just emailed us details on his speech at the Forum 2018:
Publishing in Context: How mobile, social, and online media are eating reading time
How is the internet and online media consuming the daily lives of Europe’s book readers? Utilising GlobalWebIndex’s known-truth data on internet users, this session will explore two key groups of readers – the ‘traditional’ cohort of older, affluent females and the important ‘new’ readers from the Millennial cohort.
Focusing on the digital consumers of Europe, with some key comparisons to trends in other world regions, this session will examine how much time readers spent on online media, what devices they own and how that impacts their media consumption, and the central importance of smartphones to their digital lives. We’ll also look at the evolution of social media beyond a simple communications platform to a content ecosystem encompassing news, video, music, and commerce.
Felim’s Twitter Account
We recommend reading:
“8 Digital Consumer Trends Every Marketer Should Watch in 2018”