Who tells gripping stories for a mainstream audience? Book publishers? Or TV and film, with series for the big and little screen? And who is more attractive for the most important writing talents? Where can the best material be discovered? At book fairs? Or in digital communities?

Or is everything different today anyway? Because it’s less about polarization and “either-or”, and more about complex relationships, cooperation, and partnerships for the most comprehensive exploitation of themes and content across all media.

At the Publishers’ Forum on 9-10 May, high-profile speakers will discuss this central question regarding the future of the book business from different perspectives and present innovative practical examples:

As the world’s largest trade publisher, Penguin Random House uses all available resources and channels in pursuit of “pole position” in storytelling. From her New York base, Sara Sargent, Senior Executive Editor for Young Readers, systematically unearths stories and creative talents on platforms like Wattpad.

Sara Sargent will present some of the wealth of experience that she has acquired at multiple leading publishing groups (for example, HarperCollins and Disney’s Miramax) and in working with New York Times Bestseller stars like Katty Kay or Claire Shipman in a keynote.

Morten Hesseldahl has followed a very different career path. As Cultural Director of DR (the Danish Broadcasting Corporation), he was instrumental in the international success of TV productions like “The Killing”, “Borgen”, or “The Bridge”, which was sold globally. Now he’s switched sides and signed on as CEO of the biggest publishing house in Denmark, Gyldendal. Of course, having published eleven novels himself, his intimate understanding of the author’s perspective will be a great help in his new role!

Writing books or screenplays for film and TV are two completely different undertakings. With “The Girl with the Pearl Earring”, Olivia Hetreed adapted a best-selling novel into a successful film. As a producer, she works with her husband, Andy Paterson, on major film projects and, of late, on productions for Netflix.

We’ve already announced Michael Reynolds as one of our speakers with an international reputation, both as Editor-in-Chief of New York’s Europa Editions and due to the TV adaptation of Elena Ferrantes “My Brilliant Friend”.

The Publishers’ Forum offers the unique opportunity to get to know first hand leading voices and key players in the new multimedia cultural industry. Acquaint yourself with the strategies new media groups and publishing groups as well as independent publishing houses use to develop their best projects on a totally new scale, while also learning to weigh the risks that your business has to respond to in face of new competitors.

Register now