Ronald Schild, Geschäftsführer, MVB Marketing- und Verlagsservice des Buchhandels GmbH, D

Ronald Schild (44) ist seit 2006 Geschäftsführer der MVB Marketing- und Verlagsservice des Buchhandels GmbH. Zuvor war er in verschiedenen leitenden Funktionen in Medien- und IT-Unternehmen tätig, zuletzt leitete er bei Amazon die Partnerprogramme Marketplace und Merchants@. Er hat in Deutschland, Frankreich und Großbritannien Betriebswirtschaftslehre studiert.

Ronald Schild (44) studied business administration in Germany, France and Great Britain. He began his career as a product manager in the consumer goods business in London. In 1997, he moved to Frankfurt to head the new e-business division of the German branch of Lexmark. This led to him taking over as Chairman of the Board of EMB AG, a firm of management consultants that specializes in e-business, and in 2005 becoming head of Amazon’s partners’ program Merchants@. Since 2006, Ronald Schild has been Managing Director of the MVB Marketing- und Verlagsservice des Buchhandels GmbH, which is an economic subsidiary of the Börsenverein.

“Challenges and opportunities in protecting copyright: Transform or abandon DRM?” (Workshop)

How serious is the threat from piracy, really? And what are the options to protect digital content without locking it away? Understanding the state of piracy. Introducing smart and innovative software approaches to DRM. Or opting out of DRM altogether. How best can we control over intellectual property? Three perspectives on a key controversy in digital publishing.

(with Richard Nash, Sony DADC, USA and Claire Anker, The Publishers Association Limited, UK)