Dramatically less readers? Special Publishers‘ Forum topic

Are publishers losing their readers? If so, where do readers go to? On 26-27 April 2018 in Berlin, the international conference “Publishers‘ Forum” will examine how the war for consumer attention is shaping up between social media, streaming platforms, mobile devices, and “the traditional channels for readers” in various countries and markets.

How can “the analog world” of traditional publishing products be connected with the digital experience?

In keynote speeches and workshops, we’ll explore the entire panorama from various perspectives on the basis of market figures, analyses, and outlooks as part of our special topic “Book Markets – Data and Trends”, among others with:

  • Michiel Kolman, President of the International Publishers‘ Association, Senior VP Information Industry Relations and Academic Ambassador Emeritus at Elsevier
  • Felim McGrath, Senior Trends Manager at GlobalWebIndex
  • Enrico Turrin, Deputy Director of the Federation of European Publishers

Discussion and orientation will be offered with a focus on markets in the UK, the Netherlands, Italy, Spain, and Germany – based on data and analyses from Media Control, Nielsen Book, and Centraal Boekhuis.

Last, but not least, we’ll also take a close look at the difficult relationship between print and digital, between the booktrade and self-publishing – based on new data.