18. May 2015 by Stefan Kaufer | Comments Off on “Book Marketing Today: It’s Not B2B or B2C, But E2E”
“Speaking at Klopotek’s Publishers Forum, Lance Fensterman, Global Senior Vice President of ReedPop — the organization that produces BookCon, New York ComicCon, and many events around the world — says the publishing world needs to not think B2B or B2C, but E2E.”
Read the article published at www.publishingperspectives.com
7. May 2015 by Stefan Kaufer | Comments Off on “Perspectives On The Road Ahead For Publishers (And Publishing)”
“The 2015 Publishers’ Forum featured four conference themes – strategy and goals, the role of information technology, customer focus and new business models. Closing the conference, I moderated a panel that considered those themes from the standpoints of a publishing startup, a digital-only imprint and a publishing innovation lab. Titled ‘Outlook: Perspectives On The Road Ahead’, the panel explored what works, and what doesn’t work, for those laboring at the leading edges of our industry. To frame the discussion, I provided a brief overview that returned to my persistent call for a shift in our approach to creating, managing and distributing content. […]”
Read the full article by Brian O’Leary, Principal, Magellan Media Consulting Partners
5. May 2015 by Stefan Kaufer | Comments Off on “Celebrating its 12th year and consistently performing as the focus for publishing discussion in central Europe”: David Worlock on the Forum
“It was almost May. The asparagus is just arriving and the rhubarb at its best. This can only be the backdrop for the annual Publishers Forum in Berlin, now celebrating its 12th year and consistently performing as the focus for publishing discussion in central Europe, and celebrating the global view Europeans now take of publishing in all its forms and marketplaces. This show is put on by Klopotek for the industry it serves, which is a service that its industry should appreciate. With some 260 delegates from Germany and central Europe, that appreciation certainly seems to be in place.”
Read the article by David Worlock
30. April 2015 by Stefan Kaufer | Comments Off on “A tiny bit uncertain” – The Bookseller (Futurebook)
“Reporting on Publishers’ Forum, the Klopotek produced digital conference which opened in Berlin, Tuesday (27th April), my colleague Porter Anderson quotes Dr Rolf Grisebach, chief executive of art book publisher Thames and Hudson, raising similar questions: ‘It looks like publishers don’t like change so much. Maybe that’s why we love so much what we do that it is hard to change.'”
Read the article written by Philip Jones, Editor of The Bookseller
30. April 2015 by Stefan Kaufer | Comments Off on “Publishers‘ Forum 2015 im Zeichen der Rekonstruktion”: Artikel auf pubiz
“Publishers’ Forum: gut in Form
Das Publishers‘ Forum hält sich gut. Teilnehmerzahl und Bühne des Geschehens sind dieselben wie 2014, viele Gesichter waren vom Vorjahr bekannt. Und wie im letzten Jahr hungert die Verlagsbranche nach Erfolgsgeschichten, nach Best Practice-Beispielen, nach Blaupausen.”
Lesen Sie den Artikel auf pubiz
29. April 2015 by Stefan Kaufer | Comments Off on “Tolino: Viele Fremd- und Mobile-Leser”
“Auf der Fachkonferenz Publishers’ Forum in Berlin referierte Tolino-Media-Geschäftsführer Christian Schniedermann am heutigen Dienstag über die bisherigen Erfolge der Tolino-Allianz.”
Lesen Sie den Artikel auf lesen.net
29. April 2015 by Stefan Kaufer | Comments Off on boersenblatt.net über Tag 2 des Forums
“Das Verhältnis zwischen Autor und Verleger”: Lesen Sie die Berichterstattung von boersenblatt.net über Tag 2 des Forums.
28. April 2015 by Stefan Kaufer | Comments Off on Closing remarks from Rüdiger Wischenbart
Rüdiger Wischenbart, Director of the Forum, said that one thing he liked very much about this year’s conference was questioning well-established “wisdoms” and the word “storytelling” being part of many sessions dealing with topics very different from each other. He also stressed that some participants said that what you can do with data now is “great” and even “fun”. He said his wish for next year was more women and young people attending, plus all participants of this year to come back.
Looking forward to seeing you in 2016, from 28-29 April, Thursday-Friday.
28. April 2015 by Simon Arnold | Comments Off on Transform or Abandon DRM
As Richard Nash puts it, the question at the centre of this workshop is how the publishing industry can go beyond a simiplistic pro-DRM versus anti-DRM discussion. Historically, sharing has been an important part of cultural life; the challenge facing publishers and content creators is how to keep this sharing to acceptable levels when the tools for instantaneous, mass distribution are at everyone’s fingertips. Sony’s new DRM system is about allowing controlled sharing, rather than stopping sharing altogether. Any successful system of DRM has to enable business models for the creator and a set of acceptable actions for users.
Ronald Schild of MVB points out the ‘hard’ DRM has two effects: It makes a good product worse in comparison to a pirated copy – creating inconvenience both for the producer and the consumer; and it helps create monopolistic eco-systems where consumers are locked into a particular provider and device. He also noted interesting differences in the use of DRM in different markets: Italy and Scandinavian countries primarily use watermarking; in Germany, extensive use of hard DRM is restricted to the three biggest publishing groups – Random House, Holtzbrinck and Bonnier – “because large companies move more slowly.”
Claire Anker is the Digital Infringement Manager at The Publishers Association in the UK. The association has developed the Copyright Infringement Portal, an online notice and takedown service, to help the publishing industry to streamline its response to online infringements. The service allows both members and non-members to register titles they want to protect. The service checks and monitors sites which are known infringers for copies of registered titles, reports back to the copyright holders, and offers an automated takedown notice process (DMCA compliant). It can also return data on a publisher’s problem sites or titles. The Copyright Infringement Portal has issued some 2.8 million takedown notices since its inception. In the UK, it works with law enforcement, but also communicates with advertisers and payment providers such as Visa and MasterCard to shut down the income streams of infringing sites.
28. April 2015 by Stefan Kaufer | Comments Off on “Von Zielgruppen zu Menschen” mit Big Data
Joerg Blumtritt, Datarella, betonte, dass Big Data Verlagen dabei helfen kann, ein besseres Produkt aus Sicht der Rezipienten zu erzeugen. Das Bauchgefühl, zu Wissen, was der Leser will, sei häufig einfach nur die Faulheit, genauer nachzusehen (durch Datenanalyse). Big Data werde getrieben durch Daten über Menschen – “Datenspuren von Menschen als Teil von unserer Realität – und zwar des einzelnen Menschen, nicht mehr einer Masse oder ‘Zielgruppe'”.
Blumtritt strich heraus, dass er bei der Datenanalyse sehr wohl Produkte, auch gerade physische, und nicht nur “Content” im Blick habe. Er sieht nicht in den nächsten 1-2 Jahren, aber in den nächsten 2-5 Jahren, eine Wiederhinwendung zum Gedruckten, zur gedruckten Zeitung. Es gebe, so eine Studie, an der er beteiligt war, einen Wunsch nach “Erdung durch das Physische”.