At the Publishers‘ Forum conference on 26-27 April in Berlin, ‘new technology’ – artificial intelligence, machine learning, big data analyses – will all be about publishing-related opportunities and challenges. High-quality use cases will illustrate which applications will work in which scenario, including dos and don’ts when implementing these tools.

Big data for the backlist

Making use of the big data which can be obtained from selling content through digital distribution channels can help you to market your backlist more efficiently … Sure, but this will not work without a clear strategy. Hermann Eckel will explain this in his talk on Tolino.

Great suggestions for additional products you might also like, better than your friends’ suggestions

Creating recommendations specifically tailored to the interests of individual users: this is a key asset of Onotext. Ilian Uzunov will demonstrate how the technology offered by his company works in different scenarios, e.g. for articles in the Financial Times, detailed breakdowns of the results of FIFA World Cup matches, and for better editing and promoting thousands of scientific articles published by Springer Nature.

New technology – new company?

In many cases, implementing new technology is more than an issue that just affects your IT department: it can be a challenge to the entire organizational structure of your company. Examples of Trade and STM/Educational publishing will illustrate this. Look forward to contributions from Michaela Philipzen of Ullstein and Cornelsen’s Benjamin Wüstenhagen.

IT ecosystems for more harmonized processes

More than half a dozen workshops will focus on the practical aspects of implementing new technology. Peter Karwowski, CTO Klopotek, will demonstrate the integration of business processes in an IT ecosystem: tightly integrated, highly automated, run in the cloud. How can companies become data-driven organizations? This will be illustrated by Doanh Nguyen of hgv, presenting data of the area of sales.

Other workshops will examine the impact of these new technologies on business models, e.g. planning end-to-end technologies (Liferay), agile management (NEWBOOKS Solutions), plus we’ll be taking a look at the new hot topic interoperability.

Keep up with the latest additions to the agenda on Twitter via @publishersforum and #pf18.

Register now for the Forum to benefit from these presentations and workshops in about two weeks, on 26-27 April in the center of Berlin at a great venue.