New technologies as opportunity
Not a day goes by without the media reporting on the threat and opportunity of new technologies: artificial intelligence, machine learning, blockchain, big data analytics for „world domination“.
But the more we read, the more difficult the assessment becomes: what does this mean for publishing?
People who want to utilize the industry-specific applications face a dilemma – while it’s clear that this wave of technological innovation is affecting a number of areas and will run in the background of countless processes, it’s also clear that reliable reports on practical experience are lacking.
For this reason, we are preparing these presentations on concrete use cases:
- Big data originates where multiple, separate business processes come together, at Ingram for example, the world’s biggest distributor and print-on-demand provider. Ruth Jones will report where and how Ingram experiments with the latest technologies.
- What happens when innovative minds forge artificial intelligence and machine learning into practical products that convince leading academic publisher Taylor & Francis to simply take over their startup? Sadia Shahid from colwiz will report.
When handling such tricky topics, the Publishers‘ Forum team pays particular attention to the long-term value of the information provided and the lessons learned. Furthermore, the speakers will also be available for detailed questioning in round-table discussions and workshops.
New technology for attracting more readers
At the Publishers‘ Forum conference on 26-27 April in Berlin, ‘new technology’ – artificial intelligence, machine learning, big data analyses – will all be about publishing-related opportunities and challenges. High-quality use cases will illustrate which applications will work in which scenario, including dos and don’ts when implementing these tools.
Big data for the backlist
Making use of the big data which can be obtained from selling content through digital distribution channels can help you to market your backlist more efficiently … Sure, but this will not work without a clear strategy. Hermann Eckel will explain this in his talk on Tolino.
Great suggestions for additional products you might also like, better than your friends’ suggestions
Creating recommendations specifically tailored to the interests of individual users: this is a key asset of Onotext. Ilian Uzunov will demonstrate how the technology offered by his company works in different scenarios, e.g. for articles in the Financial Times, detailed breakdowns of the results of FIFA World Cup matches, and for better editing and promoting thousands of scientific articles published by Springer Nature.
New technology – new company?
In many cases, implementing new technology is more than an issue that just affects your IT department: it can be a challenge to the entire organizational structure of your company. Examples of Trade and STM/Educational publishing will illustrate this. Look forward to contributions from Michaela Philipzen of Ullstein and Cornelsen’s Benjamin Wüstenhagen.
IT ecosystems for more harmonized processes
More than half a dozen workshops will focus on the practical aspects of implementing new technology. Peter Karwowski, CTO Klopotek, will demonstrate the integration of business processes in an IT ecosystem: tightly integrated, highly automated, run in the cloud. How can companies become data-driven organizations? This will be illustrated by Doanh Nguyen of hgv, presenting data of the area of sales.
Other workshops will examine the impact of these new technologies on business models, e.g. planning end-to-end technologies (Liferay), agile management (NEWBOOKS Solutions), plus we’ll be taking a look at the new hot topic interoperability.
Keep up with the latest additions to the agenda on Twitter via @publishersforum and #pf18.
Register now for the Forum to benefit from these presentations and workshops in about two weeks, on 26-27 April in the center of Berlin at a great venue.