How can publishers win over more and, above all, new end-consumers? What other sales models work? And which specific models from other business and media segments can publishing emulate?

In Berlin on 26 and 27 April 2018, the speakers at the Publishers‘ Forum will draw on their unique experience to provide answers that you can apply to your business.

What stimuli can the Head of Strategic Digital Initiatives for Allianz – one of the world biggest insurance companies by revenue – offer his former colleagues in the book business? And, conversely, why did Allianz engage the services of the former ProSieben Media Editor-in-Chief and head of e-commerce for the Weltbild publishing group to take the helm of a much larger digital transformation? Klaus Driever will hold one of the opening keynotes.

How and by which means do readers find authors and their books? And how can these ways of finding be used actively to create greater attention for authors and content – especially to attract new readers? These topics are the focus of Plamen Petrov’s presentation, Head of Kindle Content Germany.

Amongst all the publishing giants, how can a smaller publishing house go on the offensive, buying services from the concerns while still maintaining control?  „Unbound“ from north London looks like a startup, has a steadily growing team with a mix of programmers and ‚classic‘ editors, crowdfunds its ever-expanding bouquet of non-fiction titles, which are very efficiently distributed via Random House. „Editor andliteraryprogrammer“, the title that Mathew Clayton bears as Unbound’s head of publishing, is certainly appropriate.

We will elaborate and develop these and many other approaches in the round-table discussions and workshops at the Publishers‘ Forum 2018.

Our attractive Early Bird discount is still available until 15 February 2018.