Holger Volland currently serves as Vice President and member of the executive board of Frankfurter Buchmesse. He is responsible for international business development and sales and heads the book fair’s office in Beijing. He founded THE ARTS+ a think tank event for technology in culture. As Autor of “The creative Power of Machines” he published about interactions of artificial intelligence and culture.

Prior to joining the book fair, Holger served as head of marketing and communications with the German Booksellers and Publishers Association and head of brand communications at MetaDesign AG. Before, he led Leipziger & Partner as Managing Director, a digital marketing and communications consultancy which he founded in Berlin. He has held positions in media such as journalism, radio, television and online development and design and curated numerous exhibitions in Buenos Aires and Berlin.

 

The growing innovation gap between technology and culture

Digitisation and new technologies such as artificial intelligence, virtual and augmented reality, blockchain, 3-D printing and big data can trigger innovation at all levels of the creative sectors. However, very few of the institutions or companies in this sector are able to deal sufficiently with these digitally driven innovations. We can therefore see a growing gap between technology and culture. Culture, and with it society, are struggling to catch up with the exponential speed of technological innovation. But what exactly are the innovation barriers within the cultural industries and how can we overcome them?