Big data is often neither big nor comprehensive, rather it is fragmented and scattered – especially in the case of books and readers. But engaging with those consumers, notably with new offers, from e-books to new subscription services requires rethinking and reorganizing PR, marketing and sales.
As e-books have become a part of the core business for many publishers, and new business models, like streaming, are new only for book publishers, yet fairly well-tested in other sectors, it is a good time to compare and review experiences. Moreover, new and smarter data services as well as robust instruments for practical utilization of that data in the book business have become available at last.
Sessions will introduce an overview of current approaches and services from a practical perspective, and dwell on insights from other relevant content industries. Experienced players will round out the picture with insights from their proven business cases.