Wolters Kluwer’s Christian Dirschl summarized the takeaways from the Jurion project, a feature-rich platform offering in the area of legal publishing. In a single platform, Jurion offers search, integrated social media, self-publishing support, sales, and integration into the local processes of legal professionals, e.g. researching and composing briefs.

As a result of this undertaking and customer needs, Wolters Kluwer had to rethink their entire content creation chain – with the attendant internal reorganization. A process that previously started with a manuscript, now begins with a use case; print and electronic output were made subordinate to applications. The core functionality provided by a CMS was replaced by a metadata database.

Internally, three functions emerged: publication organization, responsible for manuscripts, print and electronic production; segment organization, responsible for use cases and customers; software and services, for development.

On the business front, the shift to a focus on applications rather than print and electronic output led to changes to sales structures. Previously, Wolters Kluwer primarily sold through the book trade and moved a minimal amount of content via direct sales. As a result of the Jurion project, they now need to provide support and consulting services with their products.