Felim McGrath is Senior Trends Manager at GlobalWebIndex, an audience profiling company that runs the world’s largest ongoing study on the digital consumer in order to quantify the perceptions and behaviors of every connected consumer in the world.

Felim oversees the GWI’s Trends team, who produce the company’s reports and infographics, as well as their Chart of the Day and GWITrends webinar series. He is a contributor to publications such as The Drum, Campaign Magazine, Bloomberg, The Independent and Admap Magazine.

Before beginning his career in digital consumer insights, he gained a Ph.D in the Social Sciences from Trinity College, Dublin and studied at the University of Cambridge.