Colin McElwee, Co-Founder of Worldreader, UK

Colin is Co-founder of Worldreader and focuses on driving the organisation forward, putting to good use his for-profit and not-for-profit experience across the globe. Most recently, Colin was the first director of marketing at ESADE Business School in Barcelona, where he helped establish the school’s reputation as a world-class business education provider. Prior to that, he started his career as an economist for several Brussels-based lobbies to the European Commission, and later worked in global marketing in the consumer goods (beer) sector for Scottish & Newcastle PLC.

He has two young daughters and like them is an avid reader of all sorts of books. Colin has a degree in economics from the University of Manchester and an MBA from ESADE Business School. He is an invited member of the Global Agenda Council on Africa of the World Economic Forum.
Twitter: @colinmcelwee @worldreader

“Fireplace Talk – A Global Library to Local Readers”

How ebooks bring quality reading to communities which never had a fair chance to get all the books that they want (and often did not even know that they existed). An exploration into the future of digital books.

Moderator: Rüdiger Wischenbart