from editorial to market

Publishers' Forum

How to Reconstruct Publishing:

Competing Visions, Channels and Audiences.

26. April 2012 by Guest Author | Comments Off on Exzellente Wissensorganisation für Verlage – was man von Unternehmen lernen kann, die ihre Exzellenz bewiesen haben

Exzellente Wissensorganisation für Verlage – was man von Unternehmen lernen kann, die ihre Exzellenz bewiesen haben

Der Work Shop überzeugte durch ein eingängiges präsentiertes Beispiel, wie Wissen in einem Verlag organisiert und vor allem nutzbringend in Change Prozesse eingebracht werden konnte. Den Teilnehmern gefiel besonders die Möglichkeit, die dargestellten Methoden der Wissensorganisation in ihrem eigenen Kontext … Continue reading

19. April 2012 by Stefan Kaufer | Comments Off on “Why Publishers Need a Content Strategy Today”

“Why Publishers Need a Content Strategy Today”

“Even though the product portfolio of publishers has expanded to the digital world, the business model – revolving around products – is still strongly rooted in tradition.” Ingrid Goldstein (Oxford University Press), who ist going to host the workshop “A … Continue reading

17. April 2012 by Stefan Kaufer | Comments Off on “Let’s improvise!”

“Let’s improvise!”

“The concept of jazz – structure, separation, integration and improvisation – provides a way to think about the relationship between different elements in the organisation, the content itself, technology and creativity in the digital age.”

13. April 2012 by Stefan Kaufer | Comments Off on The need to “develop and maintain context throughout the publishing process”

The need to “develop and maintain context throughout the publishing process”

“The way we think about publishing is unduly governed by the nature of the container – the physical book.  Although demand for digital content has grown substantially, publishers continue to treat digital formats as a derived or secondary use.”

13. April 2012 by Stefan Kaufer | Comments Off on “A content strategy for publishing is crucial today”

“A content strategy for publishing is crucial today”

“The publishing industry has already changed dramatically, but this is only the start of an accelerated, possibly exponential, rate of change. A continuously increasing range of new demands and business opportunities that are unknown today will arise in the short-, … Continue reading