Read the article by Editor-in-Chief, Porter Anderson:
Eduardo García, Atmende Bücher, has been putting a strong focus on audio and is one of the first producers of audio books, in the 90ies. „At Atmende Bücher, we do whatever we want in audio.“ He strongly believes in the power of streaming.
Moderator Porter Anderson, Publishing Perspectives, stressed that audio is seeing a huge rise […]
Karla Paul kritisierte angesichts des kürzlich diagnostizierten Leserschwunds die Tendenz der Verlage, die Leser zu „erziehen“ statt ihre Bedürfnisse zu erkennen. Die Nutzerzahlen von Plattformen wie wattpad und lovelybooks würden zudem zeigen, dass Litatur viele (junge) Menschen interessiert.
Was Leser kaufen möchten, können ihrer Meinung nach am Besten Daten aussagen — und […]
Panelists were: Ruth Jones from Ingram, Sadia Shahid from Colwiz, and Ilian Uzunov from Ontotext.
Sadia said in her opening words that we‘re today in the ‚industry 4.0‘ world in wich AI is the new electricity. She argued that publishers just as other industries are struggling to keep up with the pace of innovation and research […]
In her keynote speech, Laura Nevanlinna of Kaiken Entertainment explained their content strategy for creating products which cross boundaries from books to animation, feature films, and toys. So creative licensing is key.
There is also a Kaiken Agency — a global IP development partner for licensing, merchandising, and publishing. This can also include creating stories for […]
In his keynote speech, Klaus Driever of Allianz stressed that the publishing and the insurance industries „have a lot in common“, such as close relationships to their customers and create feel-good moods. He went on to say that the valie chains of both industries are fundamentally changing due to digitization which „is changing customer behaviour“.
In his opening remarks to the Publishers‘ Forum , Ilhan Aksoycan of Klopotek stressed the importance of high-quality content and multi-dimensional discussion for our societies.