from editorial to market

Publishers' Forum

How to Reconstruct Publishing:

Competing Visions, Channels and Audiences.

24. August 2012 by Stefan Kaufer | Comments Off on “Beyond the Book”

“Beyond the Book”

“I wanted to explore the idea that the writer of a classic novel and winner of the Nobel Prize can transform the concept of his novel into something understandable and comprehensible without using words.” In his article “Beyond the Book … Continue reading

26. April 2012 by Guest Author | Comments Off on Workshop Vom Publishing zum Content Engineering – was das Verlagswesen von anderen Industrien lernen kann

Workshop Vom Publishing zum Content Engineering – was das Verlagswesen von anderen Industrien lernen kann

Vor über 50 Teilnehmern des Workshops verfolgte Prof. Dr. Beier, Geschäftsführer der moresophy GmbH, den Ansatz eine Analogie der Industrialisierungsparadigmen (Qualitätsmanagement, Spezialisierung, Automatisierung und Standardisierung) in den Verlagen zu anderen Industrien darzustellen. Dabei verglich er die Wertschöpfungskette aus anderen Branchen … Continue reading

24. April 2012 by Guest Author | Comments Off on XML first lehrt, Content besser zu verstehen

XML first lehrt, Content besser zu verstehen

Ca. 50 Teilnehmer wollten wissen, was Ulrike Borinski, Koordinatorin für Mediengestaltung und Publishing am Institut für Verbundstudien – IfV NRW über das Projekt zur Weiterentwicklung von Lerneinheiten zu medienneutralem, strukturiertem Content zu berichten hatte.

13. April 2012 by Stefan Kaufer | Comments Off on The need to “develop and maintain context throughout the publishing process”

The need to “develop and maintain context throughout the publishing process”

“The way we think about publishing is unduly governed by the nature of the container – the physical book.  Although demand for digital content has grown substantially, publishers continue to treat digital formats as a derived or secondary use.”

13. April 2012 by Stefan Kaufer | Comments Off on “A content strategy for publishing is crucial today”

“A content strategy for publishing is crucial today”

“The publishing industry has already changed dramatically, but this is only the start of an accelerated, possibly exponential, rate of change. A continuously increasing range of new demands and business opportunities that are unknown today will arise in the short-, … Continue reading