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25. April 2017 By Simon Arnold|Kommentare deaktiviert für Rethinking Content Generation – Dr. Dirk Strohe

Rethinking Content Generation – Dr. Dirk Strohe

Dr. Dirk Strohe of Nomotekt took the stage to introduce one of the central subjects of this year’s Publishers‘ Forum: Artificial Intelligence (AI).

In his view AI is simply higher mathematics applied to imitate human behavior. For example, the AI behind self-driving cars is based on data collected from a peer group of middle-aged women driving […]

25. April 2017 By Simon Arnold|Kommentare deaktiviert für New Perspective on E-Books – Rüdiger Wischenbart

New Perspective on E-Books – Rüdiger Wischenbart

Day two of the Publishers‘ Forum kicked off with Rüdiger Wischenbart, who presented insights from the Global E-book Report. Wischenbart began by speaking about the „many faces of authors.“
He identified what he regards as the six key ebook markets (based on 2015 data), the US at 33%, UK at 30%, China at 17%. Only China […]

25. April 2017 By Stefan Kaufer|Kommentare deaktiviert für From print supplement to community enabler: TES

From print supplement to community enabler: TES

Rob Grimshaw, of the Times Educational Supplement, presented TES‘ development from a print publication to a leading online community „to liberate teachers: Our goal was and is to remove obstacles for teachers to inspire kids, to inspire the next generation.“

There are now 8.3 mn teachers on the TES platform. „It looks like a social media […]

25. April 2017 By Stefan Kaufer|Kommentare deaktiviert für 70-80% der Innovation kommt von den Autoren: Communities bei Amazon

70-80% der Innovation kommt von den Autoren: Communities bei Amazon

Andreas von der Heydt, Amazon Kindle Content, Deutschland, stellte dar, wie Amazon mit Autoren zusammenarbeitet.

Er begann seine Präsentation mit einem Aufsatz-Entwurf seiner Tochter, 11 Jahre, zum Thema „Was würdest du gerne erfinden?“. Sie hatte ihr Handy verlegt, war zunächst traurig, dann aber froh über das Mehr an Zeit für anderes. Als sie es wiedergefunden hatte, meinte […]

25. April 2017 By Stefan Kaufer|Kommentare deaktiviert für „Bridge to Open Access“: article on Conference Host Sven Fund

„Bridge to Open Access“: article on Conference Host Sven Fund

Check out an interesting article on Sven Fund, Conference Host and Speaker/Moderator at this year’s Forum, on Open Access.

25. April 2017 By Stefan Kaufer|Kommentare deaktiviert für „Facing the Attention Economy“: Publishing Perspectives on Day 1

„Facing the Attention Economy“: Publishing Perspectives on Day 1

Read the article from Porter Anderson, Editor-in-Chief of Publishing Perspectives, on Day 1 of the Forum.

Also check out his tweets summing up many presentations and debates at #pf17.

25. April 2017 By Stefan Kaufer|Kommentare deaktiviert für „Die Zeit des Kunden“: Berichterstattung vom Forum

„Die Zeit des Kunden“: Berichterstattung vom Forum

Lesen Sie in diesem Artikel die Berichterstattung des Börsenblatts über Tag 1 des Forums.

24. April 2017 By Simon Arnold|Kommentare deaktiviert für Cooperation as the key to the extended value chain

Cooperation as the key to the extended value chain

In the discussion that followed Laura Nevanlinna’s keynote, she was joined by panelists Michael Bhaskar of Canelo Books, Jellybooks’s Andrew Rhomberg, and moderator Javier Celaya of DosDoce.

Rhomberg began by framing the challenge that gave rise to Jellybooks: Amazon gives us no data – is there another way to collect data on reading habits?

It turns out […]

24. April 2017 By Simon Arnold|Kommentare deaktiviert für Learning from Angry Birds – Laura Nevanlinna

Learning from Angry Birds – Laura Nevanlinna

As the introductory presentation for the topic of cooperation, Laura Nevanlinna took delegates on an excursion through what she described as „360° storytelling.“

She identified the three central pillars of this strategy. Firstly, telling stories in full 360, that is using different media in appropriate ways to explore different aspects of a Story, thus providing a […]

24. April 2017 By Stefan Kaufer|Kommentare deaktiviert für The challenges of the 5th wave of bookselling: Michael Tamblyn on the problem of getting attention

The challenges of the 5th wave of bookselling: Michael Tamblyn on the problem of getting attention

In his talk, Michael Tamblyn of Rakuten Kobo and new technology partner of Tolino, expressed strong doubts about „the big fights“ are being over – with e-book sales plateauing and equal pricing cushioning the impact of the loss from print to digital.

The fifth wave, which is now nearing if not already affecting us deeply, is […]