SPONSORS

About Stefan Kaufer

This author has not yet filled in any details.
So far Stefan Kaufer has created 304 blog entries.
26. April 2018 By Stefan Kaufer|Comments Off on „Every thing we touch“

„Every thing we touch“

Quote from talk with author Paula Zuccotti:

26. April 2018 By Stefan Kaufer|Comments Off on „Publishers Forum Opens Today in Berlin: ‘New Tech’ and Level Heads“ — Publishing Perspectives

„Publishers Forum Opens Today in Berlin: ‘New Tech’ and Level Heads“ — Publishing Perspectives

Read the article by Editor-in-Chief, Porter Anderson:

Publishers’ Forum Opens Today in Berlin: Preview of ‘New Tech’ and Level Heads

26. April 2018 By Stefan Kaufer|Comments Off on „New Publishing Models — the international perspective“

„New Publishing Models — the international perspective“

Eduardo García, Atmende Bücher, has been putting a strong focus on audio and is one of the first producers of audio books, in the 90ies. „At Atmende Bücher, we do whatever we want in audio.“ He strongly believes in the power of streaming.

Moderator Porter Anderson, Publishing Perspectives, stressed that audio is seeing a huge rise […]

26. April 2018 By Stefan Kaufer|Comments Off on „Erkenne Deine Leser!“

„Erkenne Deine Leser!“

Karla Paul kritisierte angesichts des kürzlich diagnostizierten Leserschwunds die Tendenz der Verlage, die Leser zu „erziehen“ statt ihre Bedürfnisse zu erkennen. Die Nutzerzahlen von Plattformen wie wattpad und lovelybooks würden zudem zeigen, dass Litatur viele (junge) Menschen interessiert.

Was Leser kaufen möchten, können ihrer Meinung nach am Besten Daten aussagen — und […]

26. April 2018 By Stefan Kaufer|Comments Off on Check out our live flickr photo channel

Check out our live flickr photo channel

 

26. April 2018 By Stefan Kaufer|Comments Off on Discussion on Trends and Use Cases in the Publishing Industry

Discussion on Trends and Use Cases in the Publishing Industry

Panelists were: Ruth Jones from Ingram, Sadia Shahid from Colwiz, and Ilian Uzunov from Ontotext.

Sadia said in her opening words that we‘re today in the ‚industry 4.0‘ world in wich AI is the new electricity. She argued that publishers just as other industries are struggling to keep up with the pace of innovation and research […]

26. April 2018 By Stefan Kaufer|Comments Off on Ausgabe von buchreport zum Forum – „Wie innovativ ist Ihr Verlag?“

Ausgabe von buchreport zum Forum – „Wie innovativ ist Ihr Verlag?“

Mehr hier:

Wie innovativ ist Ihr Verlag?

26. April 2018 By Stefan Kaufer|Comments Off on New ways of storytelling

New ways of storytelling

In her keynote speech, Laura Nevanlinna of Kaiken Entertainment explained their content strategy for creating products which cross boundaries from books to animation, feature films, and toys. So creative licensing is key.

There is also a Kaiken Agency — a global IP development partner for licensing, merchandising, and publishing. This can also include creating stories for […]

26. April 2018 By Stefan Kaufer|Comments Off on Twitter Wall for this year‘s event

Twitter Wall for this year‘s event

http://publishersforum.tweetwally.com/

26. April 2018 By Stefan Kaufer|Comments Off on Publishing & insurance companies have „a lot in common“

Publishing & insurance companies have „a lot in common“

In his keynote speech, Klaus Driever of Allianz stressed that the publishing and the insurance industries „have a lot in common“, such as close relationships to their customers and create feel-good moods. He went on to say that the valie chains of both industries are fundamentally changing due to digitization which „is changing customer behaviour“.

Customer […]