Read two articles summing up and reflecting on key findings of this year’s conference:
“Charming readers – by juggling with numbers. Invitation to a wild ride for publishers” – by Forum Director Rüdiger Wischenbart
“As BookExpo and New York Rights Fair Open: Warnings for Publishers” – by Porter Anderson, […]
The Forum organizers would like to thank all of our sponsors, speakers & participants for engaging in discussion – please save the date for next year: 9-10 May 2019.
“From subscription, crowdfunding, narrative development, and audio-first production, a quartet of speakers at Klopotek’s annual Publishers’ Forum talk about the possibilities, and some realities.”
Read the article written by Porter Anderson, Editor-in-Chief, Publishing Perspectives
“Auf dem Publishers’ Forum in Berlin hat Felim McGrath vom internationalen Marktforschungsinstitut GlobalWebIndex (London) die Rahmenbedingungen der Buchbranche referiert: „How mobile, social, an online media are eating reading time“. Eine große Herausforderung. Dabei ist das Lesezeit-Fressen in Deutschland und Kontinentaleuropa im globalen Vergleich noch gar nicht so ausgeprägt.”
“Strategien für einen Buchhandel, der immer weniger Käufer hat: Das war neben der Diskussion um die fortschreitende Digitalisierung in der Branche das Top-Thema des Publishers’ Forum in Berlin.”
What can publishers do to reverse shrinking markets? How do we kickstart growth?
These questions were asked by David Worlock, Member of the Forum‘s Editorial Board, in the closing panel. His questions are all linked, as he explained, to the „networked society“ and the „networked economy“.
Fionnuala Duggan, Member of the Editorial Board of the Forum, and […]
Warum profitieren Bücher bzw der Verlagsmarkt nicht von der Digitalisierung? Ralf Biesemeier von readbox meint, dass das daran liegt, dass wir Digitalisierung falsch verstehen. Es gehe nicht um das Produkt, das digital ist oder nicht, sondern um den Weg zum Kunden.
"Warum wir über Digitales sprechen". Von sinkenden Leserzahlen und der schwindenden Aufmerksamkeitsspanne, gerade mit Ralf Biesemeier von readbox bei der Session zu "E-Books oder digitale Transformation in Publikumsverlagen" #pf18 pic.twitter.com/xgBWqkAjZ6
— Lisa (@Lisa_Eckstein_) April 27, 2018
“Der Kunde ist nicht der Handel. Und die Online-Spielregeln sind andere.“ Gut positioniert im Regal […]
A panel discussion illustrated new opportunities for learning. A key aspect of this is being able to learn anytime, from anywhere – using a smartphone and being connected to the internet.
Mike Feerick, CEO of Alison, believes in „informal learning“ – free courses and certificates, but also free publishing of learning material. „The power of the […]
Comparing traditional readers (4 hrs) with millenial book lovers (6 hrs), Felim explained that the time spent online in both groups is increasing every year.
Traditional readers own 3.86 devices. Smartphone ownership soars, especially in this group of older consumers (40+). Millenial book lovers say that their smartphone is their most important device. Computers & laptops […]
Michiel Kolman spoke about the decline of readers in Germany, from 49 to 42% (of ppl who read in a book at least once a week).
He quoted the Economist, „the world‘s most valuable resource is no longer oil, but data“. In Michiel‘s opinion, Google‘s goal is to undermine copyright and offer conent for free, so […]
