Videos of the Forum 2015 are in chronological order.

Day 1 | Tag 1 — 27 April 2015

Opening Remarks

Dr. Rüdiger Wischenbart | Klaus-Peter Stegen, The Publishers‘ Forum, AT, GER

 

Collaboration: New Ways of Working Together Require New Workflows. An Author‘s Experience


Kathrin Passig, Author, GER

 

Keynote: Vision vs. Pragmatism. Strategies across Markets and Media of a Leading European Publishing Group

Jacob Dalborg, Bonnier Books, SE

 

Podiumsdebatte: Investmentstrategien in Verlagen – Modelle

Keynote:
Edel: Vom Musikvertrieb zum crossmedialen börsennotierten Medienhaus. Eine aktuelle Zwischenbilanz
Timo Steinberg, Edel, D

Impulsreferat:
Verlagszielsetzungen und ihre Auswirkungen auf die Finanzstrategien von (unabhängigen) Verlagen
Aljoscha Walser, Narses, D

Birte Hackenjos, Haufe Gruppe, D | Dr. Joerg Pfuhl, Stiftung Lesen, D

Mod.: Dr. Rüdiger Wischenbart, The Publishers’ Forum, A

 

Panel Debate: How Digital and the Perspective on Readers and Consumers Is Changing the Book Business

Keynote:
Putting Content and Context into Action
Matt Turner, MarkLogic, USA

Introduction:
On Changing Reader Behavior in Subscription Platforms
Constance Landsberg, Skoobe, GER

Marcello Vena, AllBrain, I | Jim Hydock, Outsell, USA

Mod.: Simon Littlewood, The International Publishers Association, UK

 

Alles unter einem Dach: das Beispiel der Holtzbrinck Publishing Group

Volker Smid, Holtzbrinck, D

 

Größere Umsätze durch IT-Integration mit intelligenter Produktion

Dr. Rüdiger Schmidt, Bosch-Druck, D

 

Wenn alle Verlage zu Technologie-Startups werden

Ralf Biesemeier, readbox, D

 

Panel Debate: Publishing Goes Pop

Introduction:
Fostering Fandom, Not Just Readers – How Passion and Community Can Drive Sales
Lance Fensterman, ReedPOP, USA

Nathan Hull, Mofibo, DK | Michael Bhaskar, Canelo, UK | Andreas Gall, Red Bull Media House, AT

Mod.: Porter Anderson, Journalist, USA

 

Fireplace Talk – A Global Library to Local Readers

Colin McElwee, Worldreader, UK
Mod.: Dr. Rüdiger Wischenbart, The Publishers’ Forum, AT

 

 

Day 2 | Tag 2 — 28 April 2015

Welcome & International Outlook

Dr. Rüdiger Wischenbart, The Publishers‘ Forum, AT

 

Keynote: The Internet of Things, and Why It Matters to Books and Publishing

David Worlock, Outsell, UK

 

Keynote: The Road to Digital Transformation

Steve Odart, Ixxus, UK

 

Autor und Verleger – Wie eine alte Arbeitsbeziehung erneuert werden muss

Impulsreferat:
Holger Ehling, Ehling Media, D (Mod.)

Karin Graf, Graf&Graf Agency, D | Jo Lendle, Hanser, D | Kathrin Passig, Autorin, D | Wolfgang Ferchl, Knaus, D

 

Panel Debate: Opportunities & Risks – Leveraging the Content Treasure Vault: New Strategies, Tools and Channels

Introduction:
On Books as a Service to Readers
Fionnuala Duggan, Yale University Press / Impresario Media, UK

Rights & Licensing Management: Meeting the Challenge
Michael Healy, Copyright Clearance Center, USA

On How Subscription (Flat Rate) Models Can Change the Entire Value Chain
Nathan Hull, Mofibo, DK

Christian Schniedermann, Tolino, GER

Mod.: Ed Nawotka, Publishing Perspectives, USA

 

Outlook: Perspectives on the Road Ahead

Brian O’Leary, Magellan Media Consulting Partners, USA | Zoë Beck, Culturbooks, GER | Benjamin Wüstenhagen, K.lab, GER | Jörg Rheinboldt, Axel Springer Plug & Play Accelerator, GER

 

Closing Remarks

Dr. Rüdiger Wischenbart, The Publishers’ Forum GmbH, AT | David Hetherington, Klopotek North America, USA | Dr Joerg Pfuhl, Consultant, GER