After having studied publishing services in Leipzig, Oliver Zmorek focused on technologies for single-source-multi-channel publishing, in particular content management systems. When he joined De Gruyter in 2010, he also applied to support and maintain the scholarly manuscript submission system ScholarOne. Changing his position to Manager Interfaces in 2012 led him to a deeper focus on business processes and data integration topics in- and outside of De Gruyter’s system landscape.
„Data Big and Small: How publishers can gain value out of data in the future“
In comparison to other industry verticals, publishers are still not fully using internal and external data to generate valuable outcome. Today´s digitization and distribution of content opens new possibilities to be more transparent and generate better insights in the decision making process. How can publishers find ways to utilize their data for program planning, forecasting and sales activities. This workshop will demonstrate with some concrete examples how data can be used for day to day business more effectively.
(with Frank Föge, MarkLogic, GER)