Lance Fensterman is a Senior Vice President at Reed Exhibitions and has global leadership responsibilities for ReedPOP, the quirky pop culture focused offshoot that he created and launched. ReedPOP is the largest producer of pop culture events in the world. The ReedPOP portfolio encompasses 10 events in the United States and 11 events in globally, including New York Comic Con, Penny Arcade Expo, UFC Fan Expo, Star Wars Celebration, Comic Con India and Oz Comic Con. ReedPOP’s focus is creating once in a lifetime experiences for fans and curating the hottest content from all corners of the world of popular culture.
Fensterman joined Reed 8 years ago bringing his entrepreneurial experience and passion for new media. Advocating for giving attendees and fans a strong voice and a person they can relate to, he has become a trusted fan ally and often quoted industry expert on youth marketing and passionate fan bases. ReedPOP as a whole is known for its distinct culture, drive for constant innovation and tireless focus on serving its communities of passionate fans.
He lives in the woods of Westchester County, NY with his wife, a gaggle of animals a massive collection of Lego’s. Last year he logged 270,000 miles in the air while helping to create killer events for geeks all over the globe.
[Foto: Copyright Michael Shane]
„Fostering Fandom, Not Just Readers – How Passion and Community Can Drive Sales“
The E2E (End to End) movement continues unabated touching new sectors, products and thus customers every day. Publishing, authors, retailers and readers will not be spared from this change in how readers connect with books. Learn how the E2E movement, the cultivation of passionate fan communities and the new celebrity of the authors will affect the world of publishing, Learn how readers find books and what can be done to assure that passionate fans are engaged with your content.