Frank is responsible for sales and key account management in the DACH region. Before joining MarkLogic in 2012, he spend several years working for large enterprise software companies such as Sungard and GL Trade. In this capacity he was covering the industry verticals banking and finance selling software for market data and sell side trading applications and platforms. Although Frank Föge spend the majority of his career in the financial services industry, he has gained some years experience in the media and advertising industry working for WPP.
“Data Big and Small: How publishers can gain value out of data in the future” (Workshop)
In comparison to other industry verticals, publishers are still not fully using internal and external data to generate valuable outcome. Today´s digitization and distribution of content opens new possibilities to be more transparent and generate better insights in the decision making process. How can publishers find ways to utilize their data for program planning, forecasting and sales activities. This workshop will demonstrate with some concrete examples how data can be used for day to day business more effectively.
(with Oliver Zmorek, DeGruyter Verlag Berlin, GER)